SPRIG GRAND OPENING
BIG IDEA
Launching A New Restaurant, Building A Marketing List
THE CHALLENGE
Sprig is Altitude Hospitality Group’s newest fast-casual restaurant concept in Colorado Springs. It’s centered around a plant-powered menu featuring freshly made salads, smoothies, and breakfast bowls. They partnered with our team to launch a 4 week campaign designed to build their marketing list and generate buzz and excitement for the grand opening of the restaurant.
THE CHALLENGE
Sprig is Altitude Hospitality Group’s newest fast-casual restaurant concept in Colorado Springs. It’s centered around a plant-powered menu featuring freshly made salads, smoothies, and breakfast bowls. They partnered with our team to launch a 4 week campaign designed to build their marketing list and generate buzz and excitement for the grand opening of the restaurant.
THE GOALS
- Generate 1,000 email & sms subscribers
- Launch a viral social media contest to win 7 days of free lunch with up to 4 friends
OUR STRATEGY
We started our research by analyzing our audience who lived within a 5 mile radius of the restaurant, who were most likely to visit the restaurant regularly. We targeted potential guests who had an interest in a plant-based lifestyle, or who were looking for healthier restaurant options in the area.
Once our audience research phase was complete, we went to work creating a photo slideshow-style video ad that announced the contest to win a week of free lunch at the restaurant. It featured images of the inside of the restaurant, and some of the key offerings from the menu. The ad format worked well and a large percentage of our audience watched more than 50% of the video as a result.
The end of the campaign was a success and we doubled the metrics we set out to achieve in the beginning of the project. Sprig remains one of Colorado Spring’s most popular destinations for clean eating.
FROM THE CLIENT
“Keychain’s talent for digital marketing is undeniable. We partnered with their team again to help us launch our newest restaurant concept and they did not disappoint. Not only was our grand opening a huge success, but we now have a valuable email and text message list of local customers that we can monetize in the near future. I’m looking forward to working with them again on our next marketing campaign.”
– Mitch Yellen, CEO of Altitude Hospitality Group
THE RESULTS
+ 2,000 email & text subscribers within a 5 mile radius of the restaurant
<$2 cost per lead (CPA)
An amazing grand opening with over 800 customers showing up on day 1!
Interested in how we can help you? Schedule a complimentary 30 minute strategy session.